Top 100 Social Selling Influencers

When researching the social sales industry, we discovered an outstanding group of sales professionals whose innovative ideas and approaches to prospecting and cultivating relationships with customers and prospects demonstrate how to use social media and sales intelligence to effectively drive sales at scale.

At KiteDesk, we are dedicated to distilling the overabundance of online and enterprise data and connections available into actionable sales intelligence, delivered within an integrated, browser-based social sales and CRM automation platform.  By listening to and following these social selling experts, our knowledge of the space continues to evolve and enhance our product roadmap.

The ranking – based on an Evolve!, Inc. analysis of the online impact of more than 500 of the most knowledgeable, most influential, and most social sales experts — identifies 100 sales and marketing professionals, trainers, software vendors, consultants and industry analysts whose posts, tweets and commentary provide a playbook for using sales intelligence and social selling capabilities to close business at scale.

The research was compiled using a broad range of influencer discovery and engagement tools to identify the top social selling thought leaders, including Traackr, Little Bird, Group High, Google and a collection of top sales and marketing lists identified by insiders.  All candidates were carefully vetted for their topical expertise, categorized based on crowdsourced endorsements and scored based on measures such as social footprint, popularity among and citations by industry insiders, retweet frequency and related factors. Weights were assigned to each factor to pinpoint the top 100 social sales experts.

Here we shine the spotlight on the top 30 social sales professionals.


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Topping the list are LinkedIn’s Koka Sexton, Insidesales founder and CEO Ken Krogue, and social sales powerhouse Jill Rowley, who today announced the launch of her new consultancy Jill Rowley.  All these thought leaders have clearly mastered both the art and the science of using social media and sales intelligence to generate leads, nurture prospects and close business.

Remarkably, while all of the top 30 have sales experience under their belts and several run their own sales and marketing consultancies, only Mark Roberge and Tibor Shanto are currently employed as sales people.  We hope that by shining the spotlight on the ways these sales experts use social media to cultivate relationships and close business, we’ll inspire today’s salesforce to follow their example.

An alphabetical listing of 70 social sales experts rounds out the top 100 list, below.

Follow the top 100 social sales thought leaders on Twitter with a single click. Their tweets provide a roadmap for using social networks to find, listen, relate, connect, and engage with sales prospects.

We will release a second ranked list of marketers who are social selling experts shortly.

Of course, our ranking is not the final word on the subject but rather the beginning of a discussion.  Who do you believe belongs on the list?  What role will social play in your company’s sales strategy?  Please share your thoughts.


Twitter Handle
Ann Handley
Chief Content Officer
Ardath Albee
Marketing Interactions
Augie Ray
American Express
Becky Carroll
Brian Clark
Founder & CEO
Copyblogger Media
Brian Halligan
Brian Solis
Principal Analyst
Altimeter Group
Brian Vellmure
CEO & Founder
Initium LLC
Chad Levitt
Account Executive
Live Accounts
Charlene Li
Altimeter Group
Cheryl Burgess
Blue Focus Marketing
Chris Anderson
3D Robotics
Christopher Penn
Vice President
SHIFT Communications
Danny Brown
Darren Rowse
Owner, Editor
David Armano
Global Strategy Director
Edleman Digital
David Meerman Scott
Speaker, Author
Freshspot Marketing
Derek Halpern
Founder, CEO
Social Triggers, Inc.
Dharmesh Shah
Founder, CTO
Ekaterina Walter
Co-founder & CMO
Elinor Stutz
CEO, Speaker & Author
Smooth Sale
Eric T. Tung
Social Media Manager
BMC Software
Evan Charmichael
Evan Charmichael
Frank Eliason
Gary Vaynerchuk
CEO & Co-founder
Geoffrey James Columnist
Geoffrey James LLC
Gerry Moran
Senior Director
Greg Alexander
Sales Benchmark Index
Ian Brodie
Marketing Coach
Rainmaker Academy
Jason Fried
Co-founder & CEO
Jason Miller
Senior Manager
Jay Baer
Convince & Convert
Jeffrey Hayzlett
The Hayzlette Group
Jeffrey L. Cohen
Managing Editor
Jeremiah Owyang
Crowd Companies
Joe Chernov
Vice President
Joe Pulizzi
Content Marketing Inst.
John Cousineau
Innovative Information
John Wall
Marketing Over Coffee
Jon Miller
Vice President
Jonathan Becher
Joseph Jaffe
Founder & Partner
Jaffe, LLC
Laura Fitton
Inbound Marketing Evangelist
Mack Collier
Marketing Strategist
Mack Collier
Mari Smith
Speaker & Consultant
Mari Smith
Mark Schaefer
Executive Director
Schaeffer Marketing
Mark Suster
General Partner
UpFront Ventures
Marshall Kirkpatrick
Little Bird
Matt Cutts
Distinguished Engineer
Meghan M. Biro
CEO & Founder
Michael Brenner
Vice President Marketing
Michael Brito
Group Director
Michael Lazerow
Lazerow Ventures
Mike Volpe
Pam Moore
CEO & Founder
Marketing Nutz
Rand Fishkin
CEO & Founder
Robert M. Caruso
Founder & CEO
Social Resolve
Rod Brooks
PEMCO Insurance
Scott Monty
Global Digital Communications
Ford Motor Company
Scott Stratten
Seth Godin
Shelly Kramer
CEO & Head Geek
Kramer & Company
Steve Rubel
Chief Content Strategist
Ted Rubin
Acting CMO
Brand Innovators
Timothy Hughes
Business Development Director
Tom Martin
Converse Digital
Vala Afshar
CMO, Extreme Networks
Vanessa DiMauro
CEO & Managing Partner
Leader Networks
Warren Whitlock
Carbon Digits
Integrated Alliances
Wendy S Lea
Executive Chairman
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43 Responses to “Top 100 Social Selling Influencers”

  1. Koka Sexton says:

    It’s an honor to be included with so many influencial people in the world of sales. Thank you KiteDesk.

    • Sean Burke Sean Burke says:

      Koka. You are welcome. Congratulations! Evolve did a great job following a very strict methodology for measuring influence. Your reach is amazing. Can’t imagine how many people you have helped grow their business. That would be a great stat to see.

  2. Dante Cook says:

    Get the Social Sharing buttons above the fold!!!!!!!! I wanted to share this 2 minutes before I did – Awesome Work

  3. aliceheiman says:

    Great list. Thanks for sharing!

  4. Matt Heinz says:

    Wow, honored to be among such great company that I’m learning from on a daily basis. Plus some great new people I’m now following starting today. Thanks again for pulling this list together!

  5. trishbertuzzi says:

    First, thanks for the inclusion. Second, I follow most of these folks but not all. Now, thanks to you, with one click I do. Awesome!

  6. Sean Burke Sean Burke says:

    Any special shout outs to the women in your community?

  7. tiborshanto says:

    It’s an honour to be included with
    such great company. Thank you!

  8. Craig Elias says:

    One of my favorite social selling strategies is to use LinkedIn’s saved search feature to know when those in my network of 17,500+ 1st degree connections gets a new job and now meets the criteria of my ideal target market.

    Decision makers who are new in their role are up to 10 times more likely to become your customer than a person who has been in their role for a year or more.

    Remember to reach out now because a few months from now may be to late.

    For example DiscoverOrg’s recent survey of IT executives, who were new in their role, showed that:
    • 75% started 3 or more initiatives within a year– only 3% did not start any initiatives
    • 42% spent at least $500,000 on new initiatives within their first 3 months
    • 80% of those who would spend $1Mil or more on new initiatives did so within 3 months of starting their new job

    To capitalize on the all the opportunities that a single job change brings, I suggest you:
    • Follow your prospect to their new position – don’t wait for them to contact you
    • Find out where the person they replaced went and call them too
    • Contact the person who replaced your prospect at their previous position
    • Find out where the person who took your prospect’s job came from because that company now has a vacancy and whoever fills that position will be new in their role and is now up to 10X more likely to become your customer.

    If you follow the job changes of just 100 people and then follow up with all the related job changes that follow you’ll have 270 high value leads within just 12 months! Do this for 24 months and you’ll have 972 high value leads.

    Feel free to call my cell phone (+1.403.874.2998) if you want to brainstorm ways you can apply this to your own selling efforts.

    Craig Elias
    Creator of Trigger Event Selling

  9. Jon Ferrara says:

    I am gratful and honored to be counted amongst these wonderful #SocialSelling Teachers and to count many of them as dear friends. If all that you do is follow them and listen to their words it’d be an education and a blessing

  10. Jenna Dobkin says:

    We used a handful of influencer discovery and engagement tools to identify 500+ social sales evangelists, whom we vetted to ensure they regularly write or talk about social sales and related topics.

    Then we researched a broad range of social indicators, including their Klout scores, number of Twitter followers, Alexa scores of the most popular, on-topic blogging platform they regularly contribute to, and Little Bird insider scores, among others. Weights were assigned to each factor to rank the top 100 social sales experts.

    We decided to shine the spotlight on the salespeople pioneering social selling from the insideout and applied a final screen to derive the top 30 social salespeople.

    • Cheryl Burgess says:

      Jenna and Sean,

      WOW! I can’t thank you enough for including me on this list. Social Selling and Social Marketing is about selling from the inside out, as you so stated. Brands cannot communicate externally unless they first communicate internally.

      Hope you both have a wonderful weekend because you’ve just made mine :-)



      • Sean Burke Sean Burke says:

        Cheryl – Congratulations! I’m going to sleep well this weekend. This list has created a lot of interest. We will be in touch soon. Love to talk more with you ref: Social Selling, etc.

  11. vdimauro says:

    Thank you for including me. What an esteemed group. Am honored. Lets keep the fires of social selling lit!

  12. This is seriously the best group and list of people I’ve seen! I owe so much of my own development to so many of these people and both honored to be included with them and by kitedesk!

  13. Timothy Hughes says:

    Honoured to be part of the group and I’ve only just launched my Social Selling blog too… @Timothy_hughes

  14. Amanda L. Nelson says:

    Amazing list! Congrats to all the very talent people here. Well deserved.

  15. PamMktgNut says:

    Thank you so much for the inclusion. Honored to be among so many people who I have learned from and who inspire me daily!

    • Sean Burke Sean Burke says:

      Pam – congratulations! You don’t live far from me. KiteDesk is based in Tampa. We should meet sometime. Tristan Bishop and I did a podcast together a couple weeks back and I know he lives in ORL – maybe the three of us should plan something? This list has created a lot of conversation for sure.

  16. Kurt Shaver says:

    Thanks for this great list of Influencers. 10 of the Top 30 have been guests on my Social Selling Superstars podcast or monthly webinars. This list will make finding future guests easy. The only question I have is – Where’s Barb Giamanco? I’ve learned a lot from her.

  17. O My Goodness Great List Here!!!
    Thanks for sharing this.
    Need to check it out all
    Have a Happy Weekend

    • Sean Burke Sean Burke says:

      Thanks for checking out the list. If you want to follow all the members on twitter, we have created a one-click method to do that – just click on the link in the post – and that will guide you to the twitter list.

  18. Eric T. Tung says:

    Thanks for the inclusion! Amazed to be included amongst so many great thought leaders!

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